Motivational trip for Alfa Only
150
participants
Task
Organize a conceptual event to present an industry publication, combining this with an extensive workshop for MICE industry leaders
Solution
The implementation of the "Now is the Time" concept, in which the dyad of the living and the technological reflected two of the most pressing business issues: how to integrate artificial intelligence into work without losing the importance of human relationships
Two hours before departure, 150 people were removed from the flight due to bad weather. The team quickly adjusted logistics, and the group returned on time, saving the client over 50 million rubles in additional expenses
Result
92,8%
of participants gave the trip the highest rating
97,1%
noted the event’s usefulness for their work
100%
Sales plan exceeded by more than 100%
The new Alfa Only concept has become a working tool